• Billy Goldberg: Principal, The Buckeye Group

    As the founder of The Buckeye Group, Billy Goldberg advises companies on how to develop new business and create revenue streams through meaningful strategic partnerships.  A results-driven advisor, he brings imagination and drive, to envision and deliver relationships that spark growth and create enduring value. Billy’s hallmark is identifying a company’s “white space” – the unrealized areas of opportunity and growth – connecting the right partners and creating the optimal conditions for conversion. Clients have included The Miss America Organization, DirecTV, Converge Studios, Hecate Energy, CBL Properties, Fleisher Communications and Zero Gravity Colony.


    Billy’s work focuses on the intersections of finance, media, entertainment, technology and consumer products. In practice, he often serves as an extension of the C-Suite, crafting comprehensive sales strategies and delivering the sales engine to overhaul internal departments. With a deep network of key relationships, he has implemented growth strategies and structured deals for clients resulting in hundreds of millions of dollars in revenue. As a licensed investment banker, he also brings the background and insights to understand and support complex deals.


    Prior to forming The Buckeye Group, Billy ran the West Coast office of HighSchoolSports.net, securing new business with clients like Nike, Gatorade, Universal Pictures and The US Army National Guard that resulted in revenue growth of 400%. At The Tennis Channel, Billy delivered Lexus, Land Rover and Paramount Pictures and managed existing agency and client relationships with Acura, Franklin Templeton and eHarmony. Billy was Vice President at Bank of America Managing $200mm worth of assets and was consistently a President’s Club member. As a talent agent, Billy represented writers as well as production companies, and staffed iconic television shows like Friends and South Park.  


    Billy is an active Board Member of Urban Fitness 911, and has served as Co-chairman of Melissa’s House, an organization dedicated to creating comfortable, nurturing environments for adults living with mental illness.  He speaks at colleges about leadership and what it takes to succeed and is co-writing a book about the same subject entitled Defying Gravity 101: The Science of Rising Above


    Billy studied international business at Florida State University in London and received his bachelor of science in business administration from The Ohio State University. Billy is an avid cyclist, basketball player, and a man on a quest to see every NCAA FBS football team play before he turns 65. Billy lives with his family in Southern California.

  • Working

    I advise companies on how to develop new business. My firm is called The Buckeye Group and our area of focus is helping organizations create new revenue streams through strategic partnerships.


    I wrote a book and and do speaking engagements about "The science of living a creative life that’s also connected to happiness, success and – contrary to the myth of altruistic artistic pursuits – to profits.

    Bucket Listing

    This is my blog about Division Quest - My pursuit to see every FBS team in person. Read about the adventure and learn about some good BBQ joints!

    Travel Writing

    I did some writing for Jet Set Extra - An informative travel website providing consumers with inspirational travel advice. Read about a trip my family took to Europe and other adventures.


    Melissa’s House creates comfortable, nurturing environments for adults living with mental illness. By breathing new energy, strength and life into existing residences we help to restore hope.


    Urban Fitness 911 is a total wellness program that emphasizes lifelong exercise, healthy cooking and nutrition, academic tutoring, and inspirational experiences with amazing people and places in the community.


    Check out some pieces I've written for The Huffington Post.


    I was featured in these articles from The Lantern, The Reveille, Idea Mensch, BPI Network, The Wisconsin Statesman, College Spun